Indianapolis, IN.  The American Basketball Association (ABA) today announced that Proud to Serve Coffee ( has been named the Official Coffee of the ABA.
“Proud to Serve Coffee will honor America’s Military, Police, Firefighters and Teachers with a donation from every cup and every pound of coffee sold,:” stated PTSC President Don Sanchez, a retired police officer.  “We are very pleased and proud to be associated with the ABA whose efforts on behalf of the military, police, firefighters and teachers have been an ongoing part of their community programs.”
PTSC VP and retired US Marine Todd Hester added, “Our initial coffee flavors have been named Honor, Integrity, Dedication, Commitment, Loyalty and Courage to pay tribute to those who serve our nation, protect our freedom, provide security and help our youth. Roasted by Copper Moon Coffee LLC, the initial six flavors are unique and delicious and competitively priced – and you’ll  be helping these worthy causes at the same time.”
In addition to being able to purchase Proud to Serve Coffee via the PTSC website (, Daisy Tate, Executive Director of the Veteran Supplemental Support Network ( and David Rose, an Indianapolis IN businessman, will oversee Coffee for a Cause (CFaC), a division of Proud to Serve Coffee.  CFaC will provide fund-raising opportunities for not-for-profit organizations.  “If your school, church, service club, youth group or NFP corporation is looking for a great way to raise money,” commented Rose, “then we believe CFaC and Proud to Serve Coffee could be just what you are looking for. .The process is so simple, there are no up-front fees, no products to handle, no deliveries to sell the coffee, CFaC does the rest.”  Details are on the PTSC website or you can email or
“We at VSSN are very pleased to be a part of this program,” added Ms. Tate.  “The ABA has been very supportive of our Food for Heroes and Warrior Stay programs and we believe PTSC and CFaC should and could be very beneficial to so many families in need.”
“Our goal is to be able to offer Proud to Serve Coffee at ABA games,” stated Joe Newman, ABA CEO.  “And hopefully help PTSC to get its coffee products into restaurants, retail stores, supermarkets and other places where coffee is sold – knowing that with every cup or pound sold, a generous donation will be made for very worthy causes.  We are very excited about this partnership.”
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